Partner Marketing Manager

We are delighted to be supporting our client GBG plc. using our interim in house resource to recruit for a Partner Marketing Manager to join their team on a permanent basis

Location: Homebased - USA
Salary: Competitive
Sector: Marketing
Contract: Full time
Closing date: 26/02/21
Contact: Corinna Lattibeaudiere
Job ref: CL05
Job type: Specialist

We are delighted to be supporting our client GBG plc. using our interim in house resource to recruit for a Partner Marketing Manager to join their team on a permanent basis

About GBG

With a rich heritage of more than 30 years, offices in 16 locations worldwide and more than 1,000 team members globally, GBG proudly stand as the global technology specialist in fraud, location and identity data intelligence. We support businesses and enable customer growth by protecting companies and governments to combat fraud and cybercrime, lower cost of compliance and improve customer digital onboarding experience in today’s digital economy.

The Role

We’re flexible on locations across San Francisco Bay Area, Seattle, Austin, Atlanta Metro Areas (WFH through 2020, flex thereafter).

This is a global role as part of the channel team responsible for our Location business (Loqate) with a responsibility to grow our key partner accounts businesses via sales enablement and marketing initiatives (to, with, through).


The Partner Marketing Manager will be responsible for developing scale go-to-market partner programs for our embed, implement, resell and refer partners to drive leads and monetize partnerships. This position will drive planning, operationalizing, measurement, and communication of partner marketing programs that grow partner engagement and accelerate channel sales. In this role, you will leverage corporate marketing program content as well as create new partner-ready content to build integrated campaigns to support partners, recruit net new partners and develop scalable partner marketing best practices.

The Partner Marketing Programs Manager –reports directly to the Head of Channel Marketing based in San Francisco but is an extended team member of both our accounts teams and the GBG global marketing team. The role will work alongside a talented group of marketers and channel account executives across the world who are consistently recognized for their marketing and channel management excellence and demonstration of GBG values.

What you will do

  • Relationship Management: Create, build up and manage relationships with partner marketing, product and sales professionals and establish a regular working cadence, where possible, to jointly drive programs and activities
  • Content Library: Work closely with internal content writer, key account teams, agencies, author and commission production of partner specific sales and marketing materials and content. Create and maintain library of assets tied to sales enablement, marketing tactics such as joint value propositions, solution brief, joint sales decks and customer success stories targeting partner sellers and end users
  • Marketing Strategy & Plan: Define and execute quarterly marketing plans that integrate partner internal channels, online, offline and social media activities with sales programs to maximize marketing effectiveness. Optimize execution on every activity for maximum ROI
  • Marketing Mix: Work closely with partner marketing, digital marketing, social media, PR teams as well as external agencies to constantly test and try new marketing tactics that drive preference with sellers and drive demand generation with end users
  • Align with Stakeholders: Collaborate closely with Loqate account/sales teams, Partner Sales, Product and Technical team members to understand their account objectives and align on marketing activities
  • Reporting: Track and report on activities on a quarterly basis
  • Partner up: Collaborate closely with partner marketing peers internally and externally to learn what is working on other accounts and share learnings on what’s working with key accounts. Lean in on initiatives that will help the broader team win

To give you an idea of what we’re expecting

In your 1st month:

  • You’ll jump in with an “ownership” mentality and be ready to get your hands dirty
  • Get to know our company – complete organization training, learn the Loqate story, immerse yourself in our culture, get comfortable with our technology, and get to know your colleagues
  • Complete in-depth product training
  • Learn Loqate’s partner and end-customer personas and use cases
  • Review current partner program and learn how we work with our partners
  • Sit in on calls with our account team and our partners
  • Set initial goals with your manager


By your 3rd month:

  • You’ll have a good understanding of our GTMs, partner base and our integrations with each
  • Build relationships with key stakeholders internally (commercial, product, marketing) and externally (partners teams)
  • You will be launching and managing campaigns to support our BD efforts, recruiting new partners (building landing pages + creating case studies in Umbracco and HubSpot)
  • Understand how the teams you interface with work, and establish your place within these processes in order to succeed
  • Speak with partners and shared customers to plan and build joint marketing and sales enablement initiatives, build case studies and collateral materials
  • You will be working closely with internal digital, design, content and agency teams to create and launch measurable campaigns, reporting on the results
  • You will be managing our Partner Portal and Advocacy Platform, curating content and keeping them up to date for our partners and our internal account teams

By your 6th month:

  • You will own the marketing relationship with select partners
  • You’ll create a comprehensive plan for accelerating the growth of assigned partners
  • You will manage day-to-day new partner (BD) acquisition campaigns
  • Develop accurate, relevant and high-resonance messaging, and partner with internal teams to ensure implementation across all channels
  • You will manage our participation in and sponsorship of partner conferences (before, during, post)
  • You will work closely with the product MKT team to create sales enablement materials needed by our partner teams and our own account teams

By your 1 year anniversary:

  • You’ll own flawless execution of the partner marketing function, track and measure success, and report monthly and quarterly metrics and results
  • Successfully lead the partner and end customer communications and go-to-market campaigns around new features, releases, integrations and products relevant to the channel GTM
  • Actively input on and help shape the channel marketing plans for the following year
  • Be the go-to resource for information about our global partner program, products, messaging, use cases, value propositions, personas and customer stories

What’s in it for you?

We have a vision to have the best and most engaged team members in the industry. People matter at GBG, they make us who we are. Every team member across all our locations makes a difference and everyone has something to contribute.